Verizon
We pitched it and won.
Then we had to figure out how to do what we said we’d do.
“You had no business winning this account.”
That may be so, but we were part of a small team at AKQA that did win it by pitching lifestyle over service, and benefit over product.
Role:
Motion Graphics Director (Design, Animation, Editing)
“You don’t have the resources for this much work.”
We proved them wrong again. From 2012 to 2016, I led a team of 3 motion designers and editors that created content for almost every screen in Verizon's new high-tech destination stores, and over 5000 retail locations. These included in-store demos, interactive feature walls, architectural video experiences, and daily updates for digital signage.
The weekly video deliverables for this mammoth project were inconceivable for such a small team; ranging 30-80 videos per week, in different formats and sizes. In order to deliver content at this volume, we created new scripts, expressions, and workflows in After Effects.
Role:
Associate Director of Film+Motion (Production, Motion Design Lead, Pipeline Development)
“Also, there’s a 40′ LED wall in the Chicago flagship store.“
We engaged Moment Factory to work with our internal team at AKQA to create the main film, Pulse (above) for the store’s main atrium wall.
Additionally, the team at AKQA worked with The Chicago History Museum and Shotopop to create a series of films called Stories of Innovation (below, pw: Chicago). Each featurette focused on a different aspect of Chicago’s history and their ties to innovation.
Role:
Associate Director of Film+Motion (ACD Motion, Production Partner)
“We’re redesigning the brand. Can you come up with some guidelines for motion?”
Yes, we did that too. Verizon’s rebrand offered us an opportunity to establish a unified motion direction across the entire identity.
Role:
Associate Director of Film+Motion (Lead Motion Design, Writer)
“Didn’t we originally pitch to do the mobile app? “
My team also provided UI motion support for the Verizon app, including the introduction of the Verizon UP rewards program.
Role:
Associate Director of Film+Motion (ACD Motion)