Naughty or Nice
We worked with XLabs to bring a virtual gift exchange to life in a Holiday season interrupted by the COVID pandemic. QR codes on beautifully illustrated digital displays triggered the mobile experience. Animated gifts unwrapped and while users were mercilessly judged naughty or nice, they were also given options to keep, try again, or regift their presents using their device’s native sharing functions.
The campaign was shortlisted and received an honourable mention for Innovation at the The Drum Awards for Out of Home 2021.
Role:
Creative Direction, Concept, Illustration, Motion Design
We made a lot of presents.
Over 1800 digital gifts were delivered. Here’s a small selection of gifts that we designed and animated. Guess which one we were surprised to see slip past legal.
