Calvin Klein: Encounter

Taking clips from a short film directed by Fabien Baron, we created a series of animated GIFs. These were used to drive users to the Encounter Calvin Klein website, where they could view the full film starring Alexander Skarsgård and Lara Stone, as well as share the GIFs on other social media platforms.

The film footage itself presented problems in the production of the GIFs. Editing tricks, heavy compositing, and camera stabilization were used to create different types of loops ranging from full-frame motion to more cinemagraph style GIFs.