The Snowfox
The Snow Fox is a customizable digital storybook app that uses Siri to animate the story to your child’s voice. The app has been featured as one of Apple’s “New Apps We Love” in the UK app store.
On top of some oversight and production duties, my team produced the scenic animations for the app, visual effects compositing for the launch video, and full production of the case study film.
Credits:
Creative Director - Johnny Budden
Director - Bienvenido Cruz
Writer - Graham Davis
Art Director - Elton Rhee, Felipe Yamaoka
Typographer - Antoine Christian
Creative Technologist - Owain Llewellyn
Programmers - Pj Cook, Kim Summerskill, Regardt Meyer, Jon Drake, Jasvinder Badh, Darya Mishustina
Product Manager - Chris Yew
Illustrator, Character Animation - Jonathan Dahl
Music – MassiveMusic
Composer – Asha Iwanowicz
Music and Sound – Keith Haluska, Elijah Torn
Director of Photography (Launch Film) – Claudiu Voicu
Awards:
Project Isaac Award - App Development Invention Honour in the Media category
Adweek, September 2017
Bronze Lion - Digital Craft - B02 Native & Built-In Feature Integration
Cannes Lions, June 2017
Bronze Pencil - Intellectual Property: Digital Product
The One Show, May 2017
Award of Merit - Mobile: Self-Promotion
The One Show, May 2017
Award of Merit - Mobile: Use of Technology
The One Show, May 2017
Bronze Cube - Digital: Craft in Digital / Use of Technology
ADC Awards, May 2017
Bronze Cube - Digital: Apps / Education / Reference
ADC Awards, May 2017
Winner - Best in Family and Parenting
Shorty Awards, April 2017
Winner - Best in Education
Shorty Awards, April 2017
Winner - Mobile Sites and Apps: Best in Books and Catalogue Apps
Shorty Awards, April 2017
Audience Honour - Mobile Sites and Apps: Best in Books and Catalogue Apps
Shorty Awards, April 2017
Notable Press:
These 18 Diverse and Novel Campaigns Cut Through the Clutter to Win This Year’s Project Isaac Awards
http://www.adweek.com/brand-marketing/adweek-presents-the-fifth-annual-project-isaac-award-winners/
FWA of the Day. December 15, 2016
https://thefwa.com/cases/the-snow-fox
Coolhunting: The Snowfox Digital Storybook App
http://www.coolhunting.com/tech/the-snow-fox-app
Creativity: AKQA's Holiday Card Is a Children's Story That Comes to Life as You Read It
http://creativity-online.com/work/akqa-the-snow-fox/50252
FastCo: New iOS Children's Story App "The Snow Fox" Comes Alive As You Read It
https://www.fastcocreate.com/3066449/quick-hit/new-ios-childrens-story-app-the-snow-fox-comes-alive-as-you-read-it
Adobo: AKQA launches the first story to come to life by voice, The Snow Fox
http://adobomagazine.com/campaign-spotlight/akqa-launches-first-story-come-life-voice-snow-fox
Campaign: The best agency Christmas cards of 2016
http://www.campaignlive.com/article/best-agency-christmas-cards-2016/1418490
Creative Pool: AKQA launch a Christmas card that comes to life by voice
http://creativepool.com/magazine/news/advertising/akqa-launch-a-christmas-card-that-comes-to-life-by-voice.11848
Digital Arts Online: These are the Best Christmas Ads and Studio Projects of 2016
http://www.digitalartsonline.co.uk/features/motion-graphics/best-christmas-ads-studio-projects-2016/
Little Black Book: AKQA Launches First Story to Come to Life By Voice
https://lbbonline.com/news/akqa-launches-first-story-to-come-to-life-by-voice/
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