The Snowfox

The Snow Fox is a customizable digital storybook app that uses Siri to animate the story to your child’s voice. The app has been featured as one of Apple’s “New Apps We Love” in the UK app store.

 

On top of some oversight and production duties, my team produced the scenic animations for the app, visual effects compositing for the launch video, and full production of the case study film.

 

1/4

Credits:

 

Creative Director - Johnny Budden
Director - Bienvenido Cruz
Writer - Graham Davis
Art Director - Elton Rhee, Felipe Yamaoka
Typographer - Antoine Christian
Creative Technologist - Owain Llewellyn
Programmers - Pj Cook, Kim Summerskill, Regardt Meyer, Jon Drake, Jasvinder 
Badh, Darya Mishustina
Product Manager - Chris Yew

Illustrator, Character Animation - Jonathan Dahl

Music – MassiveMusic

Composer – Asha Iwanowicz

Music and Sound – Keith Haluska, Elijah Torn

Director of Photography (Launch Film) – Claudiu Voicu

Awards:

 

Project Isaac Award -  App Development Invention Honour in the Media category
Adweek, September 2017

Bronze Lion - Digital Craft - B02 Native & Built-In Feature Integration
Cannes Lions, June 2017

Bronze Pencil - Intellectual Property: Digital Product
The One Show, May 2017

Award of Merit - Mobile: Self-Promotion
The One Show, May 2017

Award of Merit - Mobile: Use of Technology
The One Show, May 2017

Bronze Cube - Digital: Craft in Digital / Use of Technology
ADC Awards, May 2017

Bronze Cube - Digital: Apps / Education / Reference
ADC Awards, May 2017

Winner - Best in Family and Parenting 
Shorty Awards, April 2017

Winner - Best in Education 
Shorty Awards, April 2017

Winner - Mobile Sites and Apps: Best in Books and Catalogue Apps 
Shorty Awards, April 2017

Audience Honour - Mobile Sites and Apps: Best in Books and Catalogue Apps 
Shorty Awards, April 2017​

Notable Press:

 

These 18 Diverse and Novel Campaigns Cut Through the Clutter to Win This Year’s Project Isaac Awards
http://www.adweek.com/brand-marketing/adweek-presents-the-fifth-annual-project-isaac-award-winners/

 

FWA of the Day. December 15, 2016
https://thefwa.com/cases/the-snow-fox 

 

Coolhunting: The Snowfox Digital Storybook App
http://www.coolhunting.com/tech/the-snow-fox-app 

 

Creativity: AKQA's Holiday Card Is a Children's Story That Comes to Life as You Read It
http://creativity-online.com/work/akqa-the-snow-fox/50252 

 

FastCo: New iOS Children's Story App "The Snow Fox" Comes Alive As You Read It
https://www.fastcocreate.com/3066449/quick-hit/new-ios-childrens-story-app-the-snow-fox-comes-alive-as-you-read-it 

 

Adobo: AKQA launches the first story to come to life by voice, The Snow Fox
http://adobomagazine.com/campaign-spotlight/akqa-launches-first-story-come-life-voice-snow-fox 

 

Campaign: The best agency Christmas cards of 2016
http://www.campaignlive.com/article/best-agency-christmas-cards-2016/1418490

 

Creative Pool: AKQA launch a Christmas card that comes to life by voice
http://creativepool.com/magazine/news/advertising/akqa-launch-a-christmas-card-that-comes-to-life-by-voice.11848 

 

Digital Arts Online: These are the Best Christmas Ads and Studio Projects of 2016
http://www.digitalartsonline.co.uk/features/motion-graphics/best-christmas-ads-studio-projects-2016/ 

 

Little Black Book: AKQA Launches First Story to Come to Life By Voice
https://lbbonline.com/news/akqa-launches-first-story-to-come-to-life-by-voice/

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© Copyright 2019 Bienvenido Cruz. 

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