Olympus PEN: Share Beautifully


"The moments shot by you, shared by PEN."


Olympus contacted AKQA to unveiled their newest PEN camera to the world and we created a video to help launch it. The spot was translated into 18 languages for the global campaign.


Thanks to AKQA team’s combined efforts, results from the first-day pre-sales indicated it was the highest performing PEN launch to date.


Below is the original pitch video we created, on which the campaign was based, which apparently brought one of the clients to tears.


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