Moments by Outfront
Moments is an outdoor content program running on Outfront Media's outdoor Liveboard system. The Color Moods and Civic Energy series launched the platform with the MTA in New York City at the height of the COVID-19 pandemic. Color Moods and Civic Energy series were born out of a desire to ease public anxiety and enhance neighborhood pride, respectively.
I was tasked with art directing, animating, and producing every 15 second piece of content in these series. A tight timeline necessitated the creation of new production methods using advanced After Effects scripting, Through these advancements we were able to update colours and copy across several design with one step, making it possible to output over a hundred individual videos per week.