Front Street

Front Street is a weekly branded video content series from Outfront Media under their Outfront X content brand. 

Born out of the COVID-19 pandemic, the concept was to have in-house experts provide insights into Out-of-Home advertising, media, and technology. Working from Outfront's brand guidelines, I opted to base the brand around print and journalistic design motifs.

I defined the look and feel of the brand, assembled the entire production workflow and post-production process and documentation. I designed and built a robust library on Adobe's Creative Cloud containing elements that could be easily assembled to create powerful motion graphics to support the self shot footage from the expert speakers. The library not only fretted efficiency in post, but also strengthened the brand by removing any possible inconsistencies in design and/or animation. Additionally I designed the brand animation for the Outfront X brand.

Having the experts working from home also necessitated writing guidelines and creative briefs for optimal for self-recording, a system for footage transfer, a channel publishing strategy, as well as the creation of a production documents and scheduling.

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